World of Warcraft, often abbreviated to “WoW” is a fantasy game playable exclusively online, upon payment of a monthly fee ($15).
It was launched by Blizzard in 2004 and it has almost 11 million subscribers worldwide at march 2012 (but had lost nearly 1.8 million players over the previous 12 months).
Mists of Pandaria, the fourth expansion for World of Warcraft, will be released on Tuesday, 25th September.
Crazy for World of Warcraft
Blizzard understand the consumer culture better than any other expert in the field.
Wow is translated into many languages (even Italian now) and it has generated conflicting opinions: who sees it as the best game ever and who believes that there is a strange and depressing obsession with it.
World of Warcraft involves people of all kinds, from teenagers, graduates, parents, but the game points strongly to a target of between 15 and 30 years.
People are consumed by the need to have things, which no one else have in the game, and spend weeks of their lives to a virtual reward only to be able to put it on the screen.
WoW makes you feel addicted and you think youself that may be if you only would play a little more, you could have better rewards.
This is why it’s hard to log off.
World of Warcraft Addiction
There are rehabilitation centers opened in U.S.A., in order to help games win their addiction, but according to Time, the “Internet addiction” is a global phenomenon since 1983.
In 2003, Deutsche Welle was doing a report from a summer camp in the seaside town of Boltenhagen, in northern Germany and he reported that one million people are suffering from Internet addiction (IAD, internet addiction disorder).
There are many ways to quit wow (like burning your game box and Cds, for istance), but the truth is that it is not easy at all.
There is also a rehabilitation center in Europe, The Smith & Jones Center, opened in Amsterdam in 2006 and uses the term “compulsive gamer” as opposed to “addicted”.
WoW allows players to abandon their real lifes for hours while they are online and the feeling of having a second life with success is a pleasure and a fun difficult to leave.
The truth is that Real Life is better. For many many reasons.
And this is why you should beat now your World of Warcraft addiction!